Purchasing Habits Essay Example | Topics and Well Written Essays - 2000 words

Purchasing Habits - Essay Example The next stage determining the consumers buying behaviour is the actual situation of the consumer which either puts him/her in a position to acquire certain products which are dependent on social, economical or technical positions. Factors under this group include the following factors. (Kennedy 2007) Natural- this determines whether the actual nature of the individual has an effect on his/her consumption. For example, a vegetarian would not be interested in the purchase of meat even if all the other factors are in favour of the purchase. (Kennedy 2007) Cultural- the culture of a place either encourages consumption of certain products or bans consumption of certain goods. This has an effect on the buying behaviour of these individuals as it determines what they go for in the market. (Kennedy 2007) Technological- the technological environment also has considerable effects on what individuals buy or do not buy. This is because people may either want to remain with their ancient technology or would want to go for new technology. This will influence what individuals actually go for at particular times and periods. (Kennedy 2007) The next tire in a consumer's buying behaviour results from the consumer himself and includes those characteristics inherent to him/her. These include individual's attitudes, knowledge about the goods, the lifestyle of the particular consumer, personality, perceptions and motivation (Kennedy 2007). Having looked at the environmental and individual characteristics that determine consumer buying behaviour, it is now time to examine the actual buying process which I defined in terms of stages. This stage defines the consumers buying decision process and is a six stage process. These include: Step one-Problem recognition This is the first step in actual determination of a need by the consumer. A consumer will first have to recognize what he/she needs and is missing; this, leads to ones awareness that he/she need to acquire a particular good. The recognition of what really one needs is the starting point of the consumers buying behaviour. From sitehttp://www.udel.edu/alex/chapt6.html Step Two-Information Search This involves the search for information on the goods that the consumer may need. The consumer may acquire this information from several sources which include friends or the product manufacturers. The product manufacturers make this information available through their advertising, or product promotion campaigns. This is readily available if the consumer has the required media. Information is also available through friends or relatives. The information

Debate between the Federalists and Anti-Federalists Essay

Debate between the Federalists and Anti-Federalists - Essay Example The formation of the Federalists and the Anti-Federalists seemed inevitable from the inception of the Articles of Confederation. Those that favored the ratification of the Articles’ most comprehensive successor, the Constitution, became known as Federalists and consisted mostly of people who lived in cities or engaged in trade, including large landowners. They were supported by merchants, land spectators, and many southern planters who wanted a strong government capable of handling the problems facing the United States both at home and abroad. Opponents of the Constitution were called Anti-Federalists, and consisted of mostly small farmers, especially those that were in debt, who felt that a strong central government was a threat to liberty and too far removed from the people in its representative structure. The Anti-Federalists were also especially opposed to the lack of a bill of rights and the â€Å"necessary and proper† clause that granted Congress the right to carr y out specifically listed powers. Two centuries removed from the debate, though the United States has continued to evolve and devolve at points in its history, the Anti-Federalist concern has been proven correct, specifically in their argument that â€Å"government would be impersonal, unrepresentative, dominated by men of wealth, and oppressive of the poor and working classes† (Bruns, 1986). Questions of state sovereignty led directly to the Civil War, and the issues of class division has created a disparity of wealth and power that continues to grow with each passing year. The population of the United States has also grown apathetic and cynical, accepting the relative ineffectiveness of the federal government as unchangeable. While the populist position of the Anti-Federalists made it the obvious choice for the majority of Americans, the Federalist leadership through such men as Alexander Hamilton, John Jay, and